About Core Copywriting
Core Copywriting is Brighton-based freelance copywriter, editor and word-lover, Helen Keevy.
I became a freelance copywriter in 2009. A trained journalist, my first digital content job was in 1999 as a 'webmaster' on an adventure sport website in Johannesburg. In the decade since then I've worked as an online content creator and editor, a book editor, a communications and web officer and a website development project manager.
Along the way I've earned a Master CIW Designer certification in web design, done training courses in copy editing, website accessability and advanced CSS, and taught myself HTML and various desktop publishing programs. I also read widely on content strategy, information architecture and website usability. And I do have a rather geeky love of grammar.
Why a copywriter?
Because I like variety and I love words. That is the short answer.
The longer answer involves my rather fierce dislike for badly-structured, unhelpful and confusing information. But I'll stop there.
Copywriting allows me to keep learning about new subjects: to write about something accurately I need to understand it. I might have no knowledge about the field at the start of a project, but by the time I start writing I make sure I know what's what.
And finally, the rapid evolution of communication technology and the media means that there is always something to adapt to.
I like the challenge.
Why use a freelance copywriter?
- Writing expertise on demand
- A fresh perspective on your product or service
- Jargon-free writing that is easy to read
- Writing that makes things happen
Why use this copywriter?
- Ten years of writing and editing experience
- A dedication to meeting deadlines
- Knowledge of more than just writing, including publishing and print processes, website development, web usability and information architecture
- Professional service