• Home
• About
• Services
• Portfolio
• FAQs
• Blog
• Contact

Core Services

• General writing
• Web and SEO copywriting
• Website content updates
• Website planning & content audits
• Editing & proofreading
• Formatting - Word/PDF/HTML
• Web development project management
• Print project management
  

You most probably already have all the words you need, even though you're here looking for a copywriter or an editor. They may be in your head, in long handwritten lists, scrawled mindmaps, or in scarily large business documents. But you have them.

You just need someone to write them down in a way that really explains and sells your business, idea or product. That's where my services come in.

Writing

I have experience in writing book covers, letters, press releases, leaflets, booklets, articles, reports and website content.

My full list of copywriting services includes writing:

• Website content
• Search engine optimised (SEO) web content
• Press releases
• Product descriptions
• Articles
• Reports
• Letters
• Leaflets
• Booklets
• Blog entries

Back to the top

Web & SEO copywriting

I especially enjoy creating web content that is audience-friendly and business-goal focused. I've worked with web content for more than 10 years, and your website's content will be written specifically for people to read'online.

Writing effectively for reading on screen takes some additional skill. It's also crucial to have an understanding of how people interact with computers and websites in order to write in a way that gives people the information they need quickly and gets them to take the appropriate action.

I specialise in writing for websites and keep up to date with the latest trends in information architecture, user experience and content strategy.

I can help you plan your website content as well as write it.

I can give you the most value for money if you call me at the very beginning of your website development or redevelopment process. Read my blog post on when to write your web content for some added insight as to how important it is to get your web copywriter involved early in your web development project.

Back to the top

Website content updates

Need some updates done to your existing website content - formatting it, hyperlinking it or uploading images? I am experienced in HTML and CSS and can work directly in the coded pages or through your content management system (cms).

Back to the top

Search engine optimisation

Well-written, people-friendly content is what will ultimately make your site popular and rank well with search engines. I won't overstuff your content with keywords, but I will ensure that your key words and phrases appear in the right places.

I can work with you to create website content that people will want to bookmark and link to, ensuring that your site's popularity increases. If you need help with keyword research, speak to me.

Back to the top

Website content planning & web content audits

Do you want someone to evaluate your current website content and suggest ways it could be even better? I can carry out a general evaluation and suggest content strategies to improve the user-friendliness and search engine rankings of your website. Or I can do an indepth content audit of all your existing web pages.

Alternatively, if you're starting from scratch and are taking a new venture online, I can help you to plan the web content you'll need and advise you on how best to structure the information that you've already got.

Back to the top

Editing & Proofreading

I can also summarise, edit and proof read existing writing - anything from brochures to academic reports.

Book editing is far more unforgiving to errors than websites and that is where I got my original editing and proof reading training. It has stood me in good stead.

Read this blog post on the difference between editing and proof reading if you're unsure which of them you need.

Back to the top

Formatting - Word/PDF/HTML

As an additional service I can also format large Word documents or convert Word docs to user-friendly bookmarked and hyperlinked PDFs.

I can also format your web pages with HTML using your web style sheet (CSS), and am happy to work with web development companies in formatting and hyperlinking web content.

Back to the top

Web development project management

For small or medium-sized businesses

As a business with limited in-house web skills you might be interested in getting some help in drafting your website tender document, or in translating your business goals into web development requirements before going to the web developers.

Having worked as a website manager and web development project manager, I can help you cut through the jargon and get a big picture perspective of your business online.

For web developers

As a web developer you might sometimes wish that you had someone who could deal with "everything that's not developing". Someone to evaluate the overall project requirements, including the site and menu structure, and the content requirements. Someone who can translate the client's business goals into web functionality requirements. Someone who can liaise with the client on queries and tell them what is happening with their project.

If you have a web project that you think might benefit from an extra pair of hands, get in touch.

Back to the top

Print production project management

If you're lacking the in-house manpower to see the production of a print document through from start to finish, contact me.

I can oversee the editing and proofreading of the content, liaise with the designer on lay-out, and work with the printer to get everything finished in time.

Back to the top